Built for sports parents — not just coaches

Your child plays 60 games a year. What do you actually know about each one?

I2WE gives parents Synergy-generated performance reports, color-coded heat maps, and a full development roadmap — all powered by your child's real game film.

No guessing. No waiting. No "he did great today." Just data, charts, and proof.

Subscribe — $249 / year →
See how it works

From $249 for 12 months  ·  Up to 3 video uploads  ·  Works on every device

5 Dev. Stages Tracked
✦ Synergy Reports
360° Video Analysis
PDF Export Anytime

Parent portal demo

See what parents get after game film is analyzed.

Watch how I2WE turns video into parent-friendly reports, heat maps, and clear development next steps.

🏀 Basketball · ⚽ Soccer · 🥅 Futsal · 🏐 Volleyball · 🥍 Lacrosse · 📊 Synergy Reports · 🔥 Heat Maps · 📈 Progress Charts · 🎯 Synergy Scores · ✦ Synergy Analysis · 🏀 Basketball · ⚽ Soccer · 🥅 Futsal · 🏐 Volleyball · 🥍 Lacrosse · 📊 Synergy Reports · 🔥 Heat Maps · 📈 Progress Charts · 🎯 Synergy Scores · ✦ Synergy Analysis ·

The uncomfortable truth

You're investing thousands.
And getting almost nothing back.

Club fees. Travel. Private sessions. Gear. Most sports families spend $3,000–$10,000 per year — and the only feedback they get is a thumbs-up on the way to the car.

😶

No data whatsoever

Everything your coach observes lives in their head. There's no record, no score, no report. When the season ends, it's gone.

📉

No proof of growth

Your child works hard. They improve. But there's nothing to show a new coach, a school, or a recruiter. The growth happened — you just can't prove it.

🗺️

No roadmap forward

You don't know which stage your child is at, what to work on next, or what "good" even looks like for their age. You're navigating blind.

I2WE was built to fix exactly this.

When a coach tags a moment in game film, you see it. When Synergy generates a report, you get it. When your child grows — you have the numbers, the charts, and the evidence to prove it.

The difference

The old way
vs the I2WE way

Two completely different realities. One leaves you guessing. The other gives you proof.

😔

The traditional approach

  • 💬 Post-game verbal summary — forgotten by Monday
  • 🔮 "He's doing great" — no scores, no stages, no evidence
  • 🗄️ Coach keeps all the data. You get none of it
  • 📅 End-of-season meeting is your only feedback moment
  • 📉 No way to track improvement over time
  • 🔍 Can't show a recruiter or school anything concrete
  • 🙅 Parents are spectators, not participants
  • ❓ You don't know which area to focus on at home
🚀

The I2WE way

  • ✦ Synergy-written performance report after every video
  • 🔥 Color-coded heat map across 5 development stages
  • 📊 You see every coach tag — timestamped, scored 0–10
  • 📈 Line charts tracking your child's trend over months
  • 📄 Download the full report as PDF. Keep it forever.
  • 🎓 Recruiting-ready evidence of long-term development
  • 🌳 Synergy Tree — grow together, on and off the field
  • 🗺️ Age-matched development plan with clear next milestones
Switch to the I2WE way →

How it works

From game film to parent dashboard
in minutes

🎬 01

Parent uploads game film

You upload your child's game or practice video to I2WE. It streams instantly, stored securely in the cloud. Every game. Every practice. All in one place.

Parent portal v1: basketball and soccer (more sports coming soon)

✦ 02

Synergy reads every tagged moment

Our Synergy engine analyzes every timestamp a coach tagged — scoring your child's behavior across 5 development stages using a proven research-backed rubric.

245+ behaviors analyzed · Timestamped to the second

📊 03

Your dashboard lights up

You get the full Synergy report, heat map, progress charts, and development plan. Read it, download it as PDF, share it — it's yours.

Premium: PDF export · Multi-child comparison · CSV data

The I2WE framework

Not one score.
Five dimensions of greatness.

Every elite athlete moves through 5 stages of development. I2WE tracks all of them — so you don't just know if your child is "good," you know exactly what kind of athlete they're becoming.

🧠
1

Thinking

Reading the game, anticipating plays, in-the-moment decision-making.

📚
2

Knowledge

Understanding rules, systems, and the strategic fundamentals of the sport.

⚡
3

Understanding

Applying what they know under pressure — consistently and confidently.

🌟
4

Wisdom

Sophisticated, intuitive decisions that elevate every teammate around them.

🔗
5

Synergy

Playing for the team — chemistry, leadership, and collective flow.

Live in your dashboard

The Synergy Heat Map

Stop reading paragraphs. One look at the heat map and you instantly know where your child is thriving and where they need to grow. Green means strong. Red means opportunity.

  • Dark green: Top of their age group — exceptional
  • Green: Strong performance — above average
  • Yellow: Developing — on track for age
  • Orange: Needs focus — priority work area
  • Red: Major opportunity — immediate attention
J

Jamie's Heat Map

Last 30 days · Synergy + Coach tags

Live
Thinking
—
Knowledge
—
Understanding
—
Wisdom
—
Synergy
—

💡 Synergy is the key focus area this month

Everything in your dashboard

Six tools that will
change how you parent sport.

No sports science degree required. Every tool is built to be understood in 60 seconds.

🤖
Exclusive to I2WE

The Synergy Performance Report

After every video, our Synergy engine reads every coach-tagged moment — each one timestamped to the exact second — and writes a full performance report in plain language. You don't need to know anything about sports science to read it.

  • Written in plain parent-friendly language
  • Every score traced to a real video moment
  • Scores across all 5 development stages
  • Download as PDF — keep it forever
See a sample report →
Synergy Report — Game vs Westside (Dec 8)

"Jamie demonstrated strong game intelligence in the Thinking stage, recording 8 tagged moments with an average score of 4.6/5. Particularly notable was the 3:42 mark — an excellent anticipation read that led directly to a turnover…"

T

4.6

K

4.1

U

3.5

W

2.8

S

1.9

📄 Export PDF 📊 View Charts
🎬
🎬

Coach Tag Viewer

See every single moment your coach tagged in the video. The exact timestamp. The stage. The score. Click any tag and the video jumps there instantly. No more mystery — just evidence.

0:42 Thinking Court vision on fast break 4.5/5
1:15 Synergy Selfless pass to open teammate 4.0/5
3:31 Knowledge Perfect defensive rotation 3.5/5
📈
📈

Progress Over Time

Not just a snapshot — a story. Watch your child's scores trending across weeks, months, a full season. Line charts and radar charts that show you exactly what's improving and what needs work.

SepOctNovDec

↑ +50% overall score improvement this season

🗺️
🗺️

Development Plan

An age-matched roadmap showing exactly where your child is, where they're headed, and what milestones come next. No guessing required.

✅ U10 Foundations Complete
✅ Ball Handling Basics Complete
🔥 Defensive Awareness In progress
🔒 Team Play Concepts Upcoming
🌳
🌳

Synergy Tree

The only feature in sports tech built for parent and child together. Set weekly focus areas, capture growth moments, reflect together. From "I" to "We" — literally.

🎯 This week's focus: Leadership

7 of 10 moments captured

👨‍👩‍👧‍👦
👨‍👩‍👧‍👦

Multi-Child Dashboard

Three kids on three different teams? One parent dashboard. Compare their synergy stages side by side. See who needs a focus shift and who's absolutely flying.

Jordan 🏀 Basketball 4.6/5
Sam ⚽ Soccer 3.2/5
Alex 🥅 Futsal 2.1/5

[ Every feature waiting for you ]

Subscribe — $249 View pricing

Parent portal · v1 sports

Basketball and soccer, ready today.

The same 5-stage Synergy framework — with sport-specific rubrics for basketball and soccer. More sports are on the way.

🏀 Basketball Live
⚽ Soccer Live

Futsal, volleyball, and more — coming soon.

What parents say

Parents who stopped guessing

"I used to walk away from every game not knowing what actually happened out there. Now I open the app, pull up the Synergy report, and I can see — in detail — what my son did well and exactly where he needs to grow. It's completely changed how we talk after games."

🏀

Marcus T.

Father of a U14 basketball player

"My daughter is aiming for a college scholarship. Having an actual PDF report with her synergy scores and progress over a full season is something we've never had before. It's real, objective evidence of her development — and recruiters notice."

⚽

Sandra L.

Mother of a U17 soccer player

"The heat map was the thing that clicked for me. Red means work, green means great. I didn't need to understand the whole system — the colour told me everything I needed to know. I knew immediately what to focus on with my son that week."

🥅

David K.

Father of a U12 futsal player

Simple pricing

One plan. Full parent portal.

12 months of Synergy insights from your child’s game film — upload, analyze, and track growth all year.

Built for sports parents

Parent plan · 12 months

$249 / year

Up to 3 video uploads for AI Synergy analysis

Includes

  • Synergy Map — color-coded view across all 5 stages
  • Synergy Lens — seven-lens insights from film
  • Development plan — milestones and focus areas for your athlete
  • · Parent dashboard & video library
  • · AI Synergy performance reports per upload
  • · Progress tracking for 12 months
Subscribe — $249

Already have an account? Sign in to checkout

Add-on

Another child?

$99 per child

Add a child to your account with the same parent portal access — up to 2 video uploads for that athlete, plus Synergy Map, Synergy Lens, and Development plan.

  • Synergy Map
  • Synergy Lens
  • Development plan
  • Up to 2 uploads for the added child
Add child — $99 add-on

Requires Parent Annual. Sign in

Coach-invited access (view-only) may be available through your club at no extra cost. This plan is for parents who upload and analyze their own child’s film.

Need a plan for the whole club or organisation? See all plans →

Got questions?

We've got answers.

Premium platform — all features included

Stop guessing.
Start knowing.

Every game is data. Every tagged moment is evidence. Every report is a story of your child growing into the athlete they're meant to become.

Subscribe — $249 →
Talk to us first

Works on every device  ·  All features included